The Definitive Cereal and Cereal Box History!
|
|
|
"Cerealizing America really tells it like it was. From now on, it's Kellogg's Up-the-Creek!" -- Max Baer, Jethro on The Beverly Hillbillies. Cerealizing America: The Unsweetened Story of American Breakfast Cereal by Scott Bruce and Bill Crawford is here. Part expose, part celebration, this book strips the sugar coating from breakfast cereal history and breakfast culture to reveal the origin and evolution of America's obsession with health, hucksterism and toy surprises. You'll laugh out loud at revelations about Dr. Kellogg, C.W. Post, Babe Ruth, Walt Disney, Superman, the Lone Ranger, Tony the Tiger, Jay Ward, Roy Rogers, Marky Maypo, Twinkles, Quisp and Quake, Trix Rabbit, Hanna-Barbera, Beverly Hillbillies, Linus the Lionhearted, Andy Griffith, Jim Nabors, Monkees, Michael Jackson, Banana Splits, King Vitaman, Freakies, and other breakfast cereal heroes.
Cerealizing America ISBN 0-571-19851-1
|
"I'm cuckoo for this book. Wuuuuwwk!" Chuck McCann, actor/writer and voice of the original cuckoo bird.
"Gosh, the boys did their homework. Cerealizing America is GR-R-REAT!" Thurl Ravenscroft, voice of Tony the Tiger. "The childhood memories I cherish most are those of breakfast spent engrossed in the storybook back of a Twinkles box or fascinated by the artwork of Jay Ward's Quisp, Quake, Cap'n Crunch or Quangaroos... [Cerealizing America] captured those moments beautifully." Mark Hamill, Star Wars' Luke Skywalker. |
